Betting on design to lead the digital transformation of a global bank

Case studies

BBVA

Between 2016-2020, Farco’s founder and team members worked as the creative force behind the bank’s digital transformation. To accompany the new global business strategy, the design team led the 2019 global rebrand, the redesign of every existing digital touchpoint including product, marketing and communication channels, and the development of the design system platform which all digital product is built from.

The bank’s digital transformation is commonly referenced as a market leader and has garnered numerous awards such as the Forrester’s Best Financial App 2017-2019 as well as Brand Finance’s Strongest Financial Brand in 2020.

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