There was projected to be 17 million new small business in 2022, and 85% of them looking for insurance through a digital channel. Huckleberry realized the opportunity and began shifting their business model from direct B2C to a white-label B2B product. In 2023 they were acquired by Paychex to extend their services and reach.
Over the last two years, Farco has helped redesign their B2B employee platform and B2C consumer experience with a white-label approach. Our design solution, powered by a token framework, allows new partners to adopt the experience in 4x less time than the more manual process.
We set two goals to guide our solution: Create significant customer trust and reduce the time it takes to get an estimate. Onboarding in the insurance sector normally requires extensive set of steps followed up by a phone call and then paperwork.
Our approach was a simple web form that automatically prefills publicly available data, reducing the average flow down by 75% in order to generate an accurate estimate in 60 seconds. By providing clear coverage descriptions, multiple quote options and intuitive UX patterns, more users felt confident continuing through the process and leading to a purchased policy.
Our white-label design solution for both the internal sales tool as well as the consumer experience, is powered by a token framework. This allows new partners to adopt the experience in 4x less time than the more manual process.
The white-label token framework across both design and development
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