Redesigning access to small business insurance

Case studies

Huckleberry

There was projected to be 17 million new small business in 2022, and 85% of them looking for insurance through a digital channel. Huckleberry realized the opportunity and began shifting their business model from direct B2C to a white-label B2B product.

They partnered with Farco to redesign their B2B employee platform and B2C consumer experience with a white label approach. Our design solution, powered by a token framework, allows new partners to adopt the experience in 4x less time than the more manual process.

The fastest estimate and quote possible

We set two goals to guide our solution: Create significant customer trust and reduce the time it takes to get an estimate. Onboarding in the insurance sector normally requires extensive set of steps followed up by a phone call and then paperwork.

Our approach was a simple web form that automatically prefills publicly available data, reducing the average flow down by 75% in order to generate an accurate estimate in 60 seconds. By providing clear coverage descriptions, multiple quote options and intuitive UX patterns, more users felt confident continuing through the process and leading to a purchased policy.

The result is a white-label experience that drives conversion

Our white-label design solution for both the internal sales tool as well as the consumer experience, is powered by a token framework, This allows new partners to adopt the experience in 4x less time than the more manual process.

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