Program I: Summer 2021 — Almudena Casanueva

Almudena Casanueva is a product designer with immense passion to learn about digital-first branding and digital products. We paired her with Nieves Artajona, a branding expert who is now launching her own consultancy, A Community. The two worked together to design the brand and landing page of the business, an impactful process of co-creation and mentorship. Additionally, the program had Almudena working alongside Farco designers on client work where she was able to grow her understanding of digital product and scaling design.

In her own words “‘There wasn't one moment where I was looking at my watch wondering when the day would end. The opposite, I didn't want to leave because I wanted to keep improving the projects.”

Behind the program